Understand your customers

Marian Cozma
3 min readMay 23, 2021

Nowadays anybody can start a business, there are no limits to what an individual can do. However, starting a business and running a business successfully are two completely different things as there is one key aspect that separates them.

Studies show that 20% of new businesses fail during the first two years of being opened, 45% during the first five years, and 65% during the first 10 years.

Have you ever wondered why?

Well, that’s because most people fail to understand or forget the most important aspect of any business and that is customers.

Without creating a good customer experience, it will be very difficult for any start-up to increase sales or even continue to exist for very long. But understanding the best way to do this is not always easy.

Here is a list of three ways to improve your customer service and overall customer experience:

1. Understand how your customers find YOU

It’s important to know the things that can bring potential customers to your start-up.

This is called customer journey mapping, a process that allows you to see the various events that have them brought to you, whether it is advertising, word of mouth, or direct interaction with a person, it may be worthwhile to look…



Marian Cozma

Hi, I'm Marian a digital designer based in London, UK. Building brands with beautiful design and intelligent in mind.