Importance of Web Design in Digital Marketing

Marian Cozma
3 min readMay 27, 2021

Today’s modern world focuses on digitisation, which means you need a website for your company that can proclaim itself in terms of quality and design. Competition in the market is tough, and a carefully designed website can open up several opportunities. Websites are significant for the growth of a company. A website created without enough planning and research can have gigantic adverse effects on your business.

Digital marketing is a tool for success; it’s impossible to grow without it. So, if you miss out on it, your company will lack some severe opportunities. The right digital marketing tools with impressive web design can make a big difference.

Let’s take a look at the key web design tools that can help you achieve your business goal more effectively:

• User interface

Above all, a user-friendly website is very effective. You are in luck if users find your website easy to use and navigate. Websites with complicated and missing web parts can affect customer taste.

A flowing layout with properly placed web parts makes a website attractive, and users often spend more time exploring the content they want to see.

• Optimisation

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Marian Cozma
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Hi, I'm Marian a digital designer based in London, UK. Building brands with beautiful design and intelligent in mind.